Marketing 4 Driving Schools was written by David Poole, from Nottingham England, his goal was to help driving instructors save money by using straight forward uncomplicated marketing methods – that anyone could use. Within the industry there was a huge marketing gap, only filled by generic solutions or telesales companies offering quick fixes that often resulted in money being thrown down the drain.
After a long period of research, a micro version of the eBook driving school website was launched ad received strong applause, so much so ADI News soon asked David if he could write a monthly business column in their nationally published glossy magazine.
The demand for specific marketing needs for driving schools was growing stronger, Davids Facebook group and profile soon massed over 1000 people from all over the world, and requests for support came flooding in every week.
The first subject David discusses is return in investment. What is something going to cost, and how much will you gain. Many instructors are accountants, councillors, social workers, friends and yes help people learn to drive! When do they get time to research marketing, and learn to avoid the pitfalls. Marketing 4 Driving Schools shows you how.
This eBook is not about great tips to put into practice, but educates you against sales companies offering you the world on a plate. You soon learn to become savvy. Moving on into the ebook, you are encouraged and shown how to write a marketing plan, targeting your growth, helping you to identify what has been successful. Oh and there are plenty of marketing ideas.
Marketing 4 Driving Schools encourages you to try all techniques but recognises you may prefer some over others, we all have different personalities and styles, your marketing should suit what you can do. And it should be measured to test how successful it is.
In today’s’ world many instructors are using websites and Facebook as tools to hopefully attract new pupils. But countless people get it so wrong! A website is made, the instructor uses Google AdWords or other sponsored links to drive traffic to the website, but do not receive any enquiries. Not only does Marketing 4 Driving Schools demonstrate why you are not receiving enquiries but also shows you how to correct this. And this is not rocket science.
Overall Marketing 4 Driving Schools is a very friendly and easy to use ebook, that all driving instructors across the world must have. If you want more enquiries, if you need more pupils, and would love to learn how to charge more money, this is the eBook for you.